For Everton, their move into a new home at Bramley-Moore Dock in two years time has already been hailed as a 'game changer'.
While the surroundings of Goodison Park, the home of Everton since 1892, are steeped in history and tradition, in order for the club to try and keep pace with the rapidly evolving world of football, the need for a new stadium that will allow it to generate new revenue streams and increase existing ones has never been greater.
Goodison has a capacity of 39,414 and the nature of the stadium and its positioning mean that development to reach the kind of levels that the club wants to achieve in terms of revenues. The move to what is known as 'Everton Stadium', to use its working title, is something that will not only serve to help service demand when it comes to tickets, but also develop revenue streams from hospitality, commercial activity, food and beverage sales, merchandising and other opportunities such as conferencing and concerts.
