Everton are looking to revolutionise matchday hospitality at their new stadium with a fresh, modern concept that might ultimately eradicate the word hospitality altogether. The prefix of ‘corporate’ has already been dropped as the Blues aim to create something for everyone when it comes to enhancing ‘experiences’ for fans looking for a bit extra when they go to the game by Liverpool’s world famous waterfront from the 2024/25 season onwards.
Everton’s surveys about hospitality have indicated that supporters are generally looking for a more forward-thinking approach with flexibility and that is the inspiration behind the concept of ‘All’, a wide choice of bars, restaurants and experiences that will be available when they move to Bramley-Moore Dock. At the moment the only pre-match offering at Goodison Park is the Fan Zone and you have to be a lounge member to access the likes of The ’85 Lounge; The 1878 Brasserie; The Alex Young Suite; The Brian Labone Lounge; The Dixie Dean Suite; The Joe Mercer Suite; The Captains’ Table and The People’s Club.
When Everton do depart Goodison Park for what will become the club’s iconic new 52,888 capacity home though, flexibility will be the key. The Blues will still have the traditional jacket, shirt and tie areas for those who want it but they will also be wide open for everyone who wants to experience something more different, and patrons will be able to switch between their choices over the season.
