Earlier this year Everton made the call to activate a clause in their agreement with Cazoo to end the partnership.
The online car retailer had only been front of shirt sponsor since the summer of 2020 after signing an initial two-year deal worth around £10m per year, but as per a clause in the contract that allowed either side to walk away and not extend the contract, Everton took that option.
Everton were aiming to raise commercial revenues, and with Cazoo looking at cutting some of its marketing costs to try and save around £200m per year, getting an increase on the deal to the kind of value that the Toffees wanted was never going to be easy and going to market in search of a new partner was deemed the sensible choice.
