Everton have announced a shirt sponsorship deal with the casino and sports betting platform Stake.com worth more than £10m a year. The agreement is the highest front-of-shirt deal in the club’s history and replaces one with the car seller Cazoo, whose sponsorship was ended by Everton after two years in order for the club to secure a more lucrative partnership.
Everton previously had a sponsorship deal with the betting company SportPesa but that was terminated in 2020 amid criticism from supporters over links to the gambling industry. The club’s chief executive, Denise Barrett-Baxendale, admitted at the time that deals with betting companies were not ideal but Everton say the latest arrangement is driven by the commercial realities of competing in the Premier League.