As the structure of Everton's future home continues to rise from Bramley-Moore Dock, what it will be officially known as remains an unknown.
The project is simply being referred to as Everton Stadium, the 52,888-seater development that will sit proudly against the Liverpool waterfront now having its own designated website where fans will be kept updated as to its progress.
The largest single site development under construction in the UK, Everton Stadium has already been branded as something that will be a 'game changer' for the Toffees - a venue that will allow them to unlock their commercial potential and maximise revenue streams thanks to the increased capacity, the location and its modern nature. Its design from scratch means that Everton have been able to shape a development that will most benefit their needs.