As the Premier League pushes towards its 'New Deal for Football', one part of the plans will do precious little to aid the ability for Everton and others outside of the so-called 'big six' to compete on a more level playing field.
Everton's financial issues that they are starting to finally emerge from after last season's period of enforced austere approach were largely the result of the Toffees attempting to close the financial gap that existed between themselves and Liverpool, Manchester City, Manchester United, Chelsea, Arsenal and Tottenham Hotspur without having the revenue streams in place to support sustained heavy investment at those levels.
Owner Farhad Moshiri had been ambitious in wanting Everton to break the cycle in English football, but in order for the plan to work it meant the Toffees working to a strict timescale where they needed to make it into European football, specifically the Champions League, in order to sustain deliver the revenue growth to match the spend.
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