Everton kit supplier hummel has secured a new UK and Ireland partner after the collapse of its former partner last year.
In November, Elite Sports Group, the company responsible for the distribution of merchandise for a host of its partner clubs, went into administration, leaving a number of those partner clubs in limbo, with the likes of Southampton and Coventry City forced to briefly shutter both their online and physical retail outlets due to being unable to source stock.
Everton were largely shielded from the issues that faced Elite Sports Group due to the nature of the deal between the club and Danish kit manufacturers hummel. The Blues have a merchandising deal in place with global US-based company Fanatics.
