When Farhad Moshiri took over Everton in 2016 there was a plan to try and close the gap on the so-called ‘big six’.
That plan was to spend money, big money, in an effort to take the Toffees into European competition that would provide the kind of lucrative revenue that would allow for heavy investment into the on-pitch product to be sustained, thus expanding that elite group to seven teams.
Seven years on and that plan has been exposed as being deeply flawed, with the top clubs having continued to spend at an accelerated rate and Everton, through heavy losses and profit and sustainability issues with the Premier League due to such losses, now further away from that group than they ever have been.
