Everton chief executive Denise Barrett-Baxendale has discussed the club's latest commercial updates, and suggested that there will be three more to come in the next few weeks.
Ahead of the beginning of the 2022/23 campaign, the Blues announced that Stake.com would be their new main shirt sponsor in what was a club-record deal. Earlier this month, the quest for a shirt sleeve sponsor was brought to an end when BOXT fought off strong competition to announce themselves as a club partner, in what is understood to be a significant upgrade on the previous agreement with Angry Birds - which came to an end in 2020.
Speaking in the first programme notes of the Premier League season, the club's CEO explained that they were not willing to give up that space on the shirt for anything less than what it was worth, which could explain the period of time without a sleeve sponsor. Everton have been working hard to expand their commercial revenue and believe they have secured excellent terms on a number of deals recently.
