The Premier League could take greater control of its calendar should a deal to acquire the international rights for the FA Cup be given the green light.
As reported last week by SportBusiness and the Times, the Football Association performed a U-turn in its talks with Swiss agency Infront over acquiring the international rights for the world’s oldest cup competition, with the Premier League revealed as being the party with who the FA were in advanced discussions with over a £100m per year deal from 2024 to 2028.
The idea behind the Premier League bidding for the rights, which are currently held by global sports marketing firm IMG, is that they could sell the FA Cup rights alongside the enormously lucrative Premier League rights, currently worth £5bn internationally, or separately to deliver values greater than the current sum of their parts.
