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Livingetc
Livingetc
James Cunningham

Ever Heard of the ‘Wrong Color’ Theory? Here's Why Every Room Needs One 'Ugly' Hue

A contemporary dining room in pastel green and blue with a bright purple dining table.

Have you ever seen a color that just makes you go, huh? It might be a slightly lurid shade that you can’t quite place or a hue that seems to border on the medicinal rather than anything like beautiful. Interior designers, however, are increasingly reaching for these tones to create spaces that feel dynamic.

In our pick of this year’s color trends, shades that spark an emotional reaction are top of the list. These ‘wrong’ colors are having a moment — from saturated pops in an otherwise neutral room to surprising combinations that make you think twice (say hello to yellow and brown). “These awkward colors are what everyone remembers most,” explains Chelsey Cox. “Increasingly, perfectly harmonious palettes are falling flat because everything simply agrees.”

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