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Fortune
Fortune
Eleanor Pringle

Eventbrite's CEO is using AI to analyze personality compatibility with colleagues— it helps her decide who to promote and hire

(Credit: Courtesy of Eventbrite)
  • Eventbrite CEO Julia Hartz tells Fortune she uses AI to complement her emotional judgment in hiring and promotion decisions, leveraging personality tests and data-driven insights to reduce bias and better understand team dynamics. She credits AI with helping her identify development gaps, improve coaching, and make more consistent decisions—enabling the company to cut reliance on expensive recruiting firms.

Fears are rife that AI will be the reason for job losses, but one CEO is doing precisely the opposite—she’s using it to figure out who she should be hiring and promoting.

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