If you thought YouTube’s preroll and midroll ads were already too much, then you’re going to love the next monetization strategy that it’s seemingly cooking up: pause-screen ads.
This idea has already been trialed on some YouTube TV apps. As the name suggests, when you pause a video, rather than the app laying dormant while it waits for you to return, the app instead shrinks the video and starts showing you an advertisement next to it until you hit play again.
