Management at EA have reportedly brought in mandates around using AI for day-to-day use across multiple facets of the business, pressuring staff to utilize the tools for “just about everything.” Not only does this include tasks such as coding and concept art, but even internal communications, with workers even being asked to use a chatbot for help in handling sensitive conversations.
This comes from Business Insider, who spoke to several people working at Electronic Arts, all anonymously, about how AI has gradually encroached on their workflow. According to the report, all of the publisher’s employees have been encouraged to use AI, including in-house chatbot ReefGPT, across their roles in one way or another.
