If you want to know how much Scott Morrison wants to win this election campaign, I recommend you watch the footage from Friday’s press conference. Morrison wants to win enough to execute a humility flip.
The Liberal campaign has been struggling with its Morrison problem right from the get go. The prime minister is largely a positive for the Coalition in the regions and outer suburbs, but in the Liberal party’s disillusioned progressive heartland, Morrison is seen as irredeemably toxic.
