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InsideEVs
InsideEVs
Technology

Even Rich People Don't Want To Pay A Monthly Subscription For Heated Seats

Lincoln Luxury Anders Bell BMW Volvo
  • Buyers of premium vehicles don't want to pay recurring subscriptions.
  • According to Lincoln, those buyers would rather have the cost baked into the MSRP of the vehicle.
  • Many automakers are doing exactly that, meaning that second-hand buyers of used luxury cars will often be the ones paying for recurring subscription costs.
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