
What you need to know
- Bing's market share in search remains stagnant despite Microsoft's heavy investment in AI.
- Its market share stood at 3.4% at the end of last year, with Google asserting its dominance in the category with a whopping 91.6%.
- Microsoft could potentially be in a position to make up for this after Google was listed as a gatekeeper by the European Commission under the DMA, which forced it to allow users to use Bing or Microsoft as their default search engine or browser respectively.