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Windows Central
Windows Central
Technology
Kevin Okemwa

Even Microsoft Copilot can't help Bing touch the dominance in search from Google

Bing color shifted to red.

What you need to know

  • Bing's market share in search remains stagnant despite Microsoft's heavy investment in AI.
  • Its market share stood at 3.4% at the end of last year, with Google asserting its dominance in the category with a whopping 91.6%.
  • Microsoft could potentially be in a position to make up for this after Google was listed as a gatekeeper by the European Commission under the DMA, which forced it to allow users to use Bing or Microsoft as their default search engine or browser respectively.
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