
The Block has begun its 19th season this month, billed as “a Block that’s entirely relatable to people right around Australia”. This year, contestants renovate five “authentic ’50s dream homes” in “the perfectly named Charming Street, in Melbourne’s Hampton East”.
But if the median price for a four-bedroom house in Hampton East is around A$1.6 million and the nation’s housing crisis shows no signs of easing, who is The Block relatable to? And why do audiences keep coming back to renovation stories?