Just in for March, Wayfair has named 'heritage maximalism' its most viral trend heading into spring – which feels ironic, given how resolutely offline it reads. More akin to what you might uncover after three back-to-back estate sales, the look marries traditional design’s vintage-inflected details with maximalism’s exuberant, more-is-more layering – breeding what might very well be the most anti-trend trend ever.
Heritage maximalism, by nature, isn’t a single aesthetic so much as a sensibility. It’s a blend – which not only makes the look remarkably resistant to any milk-like aging, but also leaves ample room to experiment and gravitate toward what you genuinely love, at your own pace.
If, for instance, a whimsical four-poster bed has caught your eye, but you’re equally smitten with a pink-pleated table lamp and ikat-patterned wallpaper – or suddenly feel compelled to pair a cheetah-print rug with a set of Ginori 1735 – then, in the spirit of the heritage maximalism trend, all of those old-world, slightly ostentatious instincts are not just permitted, but encouraged.
Of course, assembling an arsenal of eccentric – especially vintage – finds takes time. Which is why we’ve rounded up our favorite elegantly expressive pieces in the Wayfair Heritage Maximalism collection, so you can begin telling your own layered design story this spring – immediately.
‘Trad’ is often shorthand for bland and boring, but between these playful upholsteries and heritage details, traditional design has rarely felt more electric.
And if you find yourself newly enamored with the old guard, you’re in good company. Another once–niche classic edging into the mainstream is the equestrian aesthetic – think Ralph Lauren, Hermès, and the current adult home of the chicest person you know who definitely rode horses in high school.
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