Get all your news in one place.
100's of premium titles.
One app.
Start reading
Euronews
Euronews
Fakhriya M. Suleiman

‘Even I can’t mess this up’: Behind the lens in Iceland with the ‘really bad photographer'

As the old adage goes, a picture is worth a thousand words. Light, shadows, depth of field and colour can all be used to capture a sense of place and tell a destination’s story. Icelandair, however, decided to turn that theory on its head.

And typically, when an airline launches a search for a new photographer, you’d expect a pristine portfolio to be part of the application. That was not the case with Blanche Mortemard, who had something rather different: a “camera roll of bad photos”, as described to Euronews Travel.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.