As the old adage goes, a picture is worth a thousand words. Light, shadows, depth of field and colour can all be used to capture a sense of place and tell a destination’s story. Icelandair, however, decided to turn that theory on its head.
And typically, when an airline launches a search for a new photographer, you’d expect a pristine portfolio to be part of the application. That was not the case with Blanche Mortemard, who had something rather different: a “camera roll of bad photos”, as described to Euronews Travel.