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The Guardian - UK
The Guardian - UK
Politics
John Crace

Even GB News cringes as Reform turns dementia patients into a political football

Robert Jenrick speaking next to an image of a hand holding a piece of paper reading: 'Death tax'
‘Few other media organisations could be bothered to engage with the half-arsed grandstanding.’ Photograph: Tolga Akmen/EPA

When you’ve lost the trust of GB News, when you’re too deranged, too extreme and too outright mendacious for your biggest fan, then you know you are in trouble. You can almost sense the panic beginning to set in at Reform HQ.

No longer topping the opinion polls. A new prime minister resetting the dial, the public increasingly choosing optimism over grievance. A party mired in financial sleaze. A leader turning into a laughing stock in his head-to-head with a dustbin. It was never meant to be this way for Reform. They thought they were the winners.

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