
In 2019, a mere three years ago, public health researchers described the "face" of vaccine hesitancy as middle- and upper-class women of a very specific cultural milieu.
"The rebel forces in America's latest culture war — the so-called anti-vaxxers — are often described as middle- and upper-class women who breast-feed their children, shop at Whole Foods, endlessly scour the web for vaccine-related conversation, and believe that their thinking supersedes that of their doctors," wrote Alfred Lubrano in the Philadelphia Inquirer, reporting on then-recent studies from government public health agencies.