The branding for this year's Eurovision Song Contest has now been unveiled with links to Ukraine and a nod to The Beatles. The 2023 contest, which will be held in Liverpool, has the slogan 'United By Music' alongside a logo made up of multicoloured hearts.
The promotional artwork, revealed by the BBC, has been created in the colours of both the UK and Ukrainian flag after Ukraine took the win last year with Kalush Orchestra, but the country was deemed too 'unsafe' to host due to the ongoing Russian invasion.
Eurovision 2022 saw the UK come in at second place with singer Sam Ryder, with the country then taking over the responsibility of organising the event. Liverpool was then revealed as the city set to host the world renowned show.
READ MORE:
The UK has hosted Eurovision eight times and has stepped in to stage the event when others countries have been unable to do so.
The country last hosted the Eurovision Song Contest in 1998 in Birmingham following Katrina and the Waves' victory with Love Shine A Light in 1997.
The 11,000-capacity M&S Bank Arena on Liverpool’s waterfront will host the song contest in May.
St George’s Hall and the Liverpool sign at Liverpool ONE is already using the branding before it is rolled out across the city from April.
The new branding will also be used during the Eurovision’s handover and allocation draw programme, hosted by Rylan Clark and AJ Odudu, on BBC on Tuesday January 31 from 7pm.
The BBC said the new slogan “reflects the very origins of the contest, developed to bring Europe closer together through a shared TV experience across different countries”.
As a nod to Liverpool's rich music heritage and iron street signs, the typeface Penny Lane has been used in the branding.
The Beatles, formed in Liverpool, released the song of the same name, Penny Lane, in 1967.
The new branding is a partnership between the UK’s Superunion agency and Ukraine’s creative studio Starlight Creative.
Martin Green, managing director of the Eurovision Song Contest 2023 at the BBC said: “The 2023 Eurovision Song Contest will be a truly special event and the creative look is a big part of creating that magic.
“This year’s identity sums up perfectly the amazing partnerships across the contest and more importantly the power of music to bring people together across the world.”
Olena Martynova, CEO of Starlight Creative said: “Creativity and music both have the power to unite and inspire.
“We are so proud to be part of the creative concept for such an important musical event when more than ever, we need to come together as a global community.
“For Starlight, it is an opportunity to represent Ukraine on an international stage, showcase our creative and musical ability, and create something that honours our strength and the power of unity.”
READ NEXT:
The Masked Singer fans know "for sure" who Phoenix is as they think they've rumbled TV legend
BBC radio star releases new song inspired by experiences of racism in Manchester's Gay Village
Fearne Cotton receives flood of support after being 'skinny shamed'
- S Club 7's Hannah Spearritt and children forced out of home before Christmas and left homeless
