If the original launch of the European Super League felt like a coup, the second coming of a proposed football revolution has a very different vibe.
The first Super League proposal fell flat on its face in spectacular fashion, shot down by righteous fan anger, so it is no surprise that the people behind the idea are proceeding with more caution this time around.
On Wednesday it was announced that a company called A22 Sports Management had appointed Bernd Reichart as their new chief executive. Reichart, who previously worked at German media company RTL Deutschland, is the man tasked with rebranding the deeply unpopular idea and giving it a new lease of life.
