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Irish Mirror
Irish Mirror
Sport
Tom Blow

European Super League: New CEO hired and gives update on controversial future plans

The company backing the European Super League has reiterated its desire to change the face of football by hiring a new CEO.

A22 Sports Management have appointed experienced executive Bernd Reichart as their new chief, as they look to resume their widely unpopular project. The company insist their aim is to help create a "sustainable sporting model for European club competitions".

The Super League was launched in April 2021 after 12 clubs - including Real Madrid, Barcelona and six Premier League teams - agreed to create a closed shop of elite teams and effectively end a structure that's lasted for over a century in European football.

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