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Homes & Gardens
Homes & Gardens
Pip Rich

European designers all swear by this expensive-looking color to give their rooms more elegance

Green room with red art.

The European design scene is known internationally as the most refined. Parisian and Milanese designers tend to favor luxe surfaces and organic shapes, while British experts are embracing texture like never before. And across the continent, in countries as far-reaching as Norway and Ukraine, there is one accent color designers are agreeing on that looks expensive and makes rooms more elegant. Spoiler alert: it's red.

Red has been making design news this past year with the rise of the color trend of the Unexpected Red Theory doing the rounds on TikTok. It holds that a flash of red, when used in a room that you might not expect it (because the palette is more neutral, or dark-toned, perhaps) can totally energize a room.

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