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Fortune
Fortune
Ryan Hogg

European cities focusing on wealthy travelers while shunning young 'drunk' tourists

Tourists walk past the Sagrada Familia basilica in Barcelona on July 5, 2024. (Credit: JOSEP LAGO/AFP via Getty Images)

Across Europe, cities are facing a reckoning with the tourists they have welcomed with open arms for decades. 

An onslaught of visitors this summer has led to a historic backlash against lucrative travelers. Overcrowding in cities like Barcelona, Athens, and Amsterdam is forcing locals to protest and officials to adopt less friendly policies to deter their arrival. Meanwhile, cruise companies are contemplating shifting their itineraries in a bid to protect passengers from discomfort.

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