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Fortune

Prarthana Prakash

European bank UBS is seeing strong demand for AI-generated video avatars of its analysts

UBS Fortune

people walking in and out of UBS Bank headquarters in London (Credit: Mike Kemp—In Pictures/Getty Images)

UBS Bank is creating videos featuring realistic AI versions of its analysts to share with clients, in addition to the research notes it disseminates.

The Swiss bank started the project at the beginning of this year and wants to ramp up the use of AI to assign its analysts more productive projects.

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