Ever feel like shopping for homeware online can feel like navigating uncharted waters? Where do you begin? What stores have the best selections? Could someone with exceptional taste just curate all their favorite pieces into one easy-to-navigate shopping experience, please? Well, former ELLE and ELLE Decoration Germany editor, Delia Lachance, did just that with her European-based interiors destination, Westwing. Which, excitingly, has just launched in the UK.
The marketplace aims to go beyond browsing and purchasing premium pieces, she explains — it's a space "designed to inspire customers in how they live with and style their homes." You'll find a selection of pieces from well-known home decor brands, including Ferm Living, Marimekko, Anna + Nina, Les Ottomans, and Sabre, alongside Westwing's own collection (the part I'm most excited about).
What began in 2011 as a 'shoppable magazine' has evolved into one of Europe's top destinations for the home, so you can bet the second the website went live, I scrolled through its extensive offering to find the best and most beautiful things to buy. From furniture and lighting to textiles and decorative accessories, here's what you need to know about Westwing's UK launch, plus the pieces I'd buy.
You might not have heard of Westwing before, but it's pretty big across Europe (the UK launch marks the company's 23rd market). To give it some context, and as previously mentioned, it stocks some of the coolest design brands, including Alessi, Louis Poulsen, and Normann Copenhagen, but what I'm most interested in is its own Westwing Collection.
Included are sofas, rugs, lamps, all down to dinnerware, blankets, and picture frames. Aesthetically, it leans quite modern, contemporary, with pared-back palettes and interesting, sculptural silhouettes. After a quick scroll — safe to say, I'm excited. Price-wise, it's not high street, but it's certainly not unattainable, either.
It's also worth noting that apart from a beautiful curation to shop from, you can enjoy perks such as a 10-year furniture guarantee on Westwing Collection products, access to the Westwing Design Service, and premium delivery and assembly service. Basically, it's everything you'd want from a thoughtful shopping experience, so you can focus on finding the best decor.
Here's what I've got my eye on so far.
Nothing makes a table or countertop feel complete and considered like a chic butter dish. This stainless steel design is small, but it makes a big design impact. And the chrome finish will go with plenty of different styles.
My favorite way of decorating with animal print leans a little more abstract, so I love this take on leopard for the bathroom. It's neutral, but still makes a statement.
Mid-century and mushroom lamps will always be a classic for me. The Millie lamp feels a little more visually interesting, though, and the orange glass produces such a pretty glow when turned on.
Bubble plates and tableware have been one of the hottest trends right now (thank you, Gustaf), so of course, this coaster set caught my eye. The color palette is muted and can go with any season.
I mean, how stunning is this dining chair? It comes in a few different colors (brown and black), but something about this rich, creamy tone makes the piece feel so unique and contemporary. The chrome and leather balance each other as well.
I'm a firm believer that every bedside needs a carafe, and this set from the Westwing collection is simple yet chic. The rib around the middle of the glasses creates visual interest, while keeping the design sleek and stackable.
It looks like we've got another exciting, design-forward stop to make when shopping for the latest new-in homewares.
