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International Business Times
International Business Times
Sport
Lea PERNELLE

Europe's Bike Industry Hits Bumps As Cycling Craze Cools

Special offers were on display at this year's bicycle trade fair in Stuttgart, Germany, as industry players tried to unload stocks (Credit: AFP)

At a bicycle trade fair in Stuttgart, steep discounts on brand-new models hint at the turmoil roiling the industry now that a pandemic-fuelled cycling craze has faded.

Price cuts of 20 to 30 percent were not unheard of at this month's event in the southwestern German city, where sellers sought to offload surplus stock in the face of falling demand.

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