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The Independent UK
The Independent UK
Rose Gallagher

Euphoria make-up artist has launched her own beauty brand – and these are the best products

Euphoria Rose Gallagher
As the third season of Euphoria is released, this is your ticket to the iconic make-up looks - (Rose Gallagher/The Independent)

With Euphoria season three back on our screens, the Euphoria makeup trend will undoubtedly return for a colourful, sparkly summer. Gaining momentum during lockdown, #EuphoriaMakeup had amassed over 3 billion impressions on TikTok. Lucky for us, the show’s makeup designer and department head, Donni Davy, has created her own make-up line to allow us to recreate the looks with ease.

Half Magic Beauty launched in 2022, named as such because you are half of the magic and the makeup is the other. Now that you can finally see and touch everything here at Sephora in the UK, I’ve curated an edit of where you should begin your journey with the brand.

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