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Francois Cleophas, Associate professor, Stellenbosch University

Eugen Sandow was the posterboy of physical culture: his 1904 visit to South Africa reinforced racist ideas

Eugen Sandow stopped in South Africa on a world tour. Wellcome Collection/Wikimedia Commons, CC BY

Eugen Sandow was an internationally famous strongman. The German-born British showman (1867-1925) toured the world challenging other strongmen and staging displays of strength. He declared himself to be a physical culturist and became the face of the physical culture movement and a pioneer of bodybuilding. Historically, the term “physical culture” is associated with displays of strength, health and fitness.

On 25 May 1904 – 120 years ago – Sandow began a tour of colonial South Africa. He left in September for Mozambique where he gave two performances and then set sail for India, China and Japan. His South African visit marked a high point of colonial imperial display and was steeped in racism.

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