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Radio France Internationale
Radio France Internationale
World
RFI

EU to support France’s wine sector, under pressure amid drop in demand

A man looks at a bottle of wine on sale displayed at the Irouleguy cellar in Saint-Etienne de Baigorry, south-western France, on 23 August 2025. AFP - GAIZKA IROZ

France’s struggling wine sector is set to receive fresh European Union subsidies as policymakers respond to falling demand, shifting trends and mounting trade pressure from United States tariffs.

The European Union will unlock €40 million to support French winemakers, the bloc’s agriculture chief Christophe Hansen said, striking a cautiously optimistic note ahead of the annual agricultural fair in Paris.

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