EU Probes Mars Takeover Of Pringles Maker Kellanova

The EU is worried that Mars would gain added bargaining power over retailers by adding Kellanova brands like Pringles, thus leading to higher prices for consumers (Credit: AFP)

The European Union said Wednesday that it had opened an antitrust investigation into Mars's multibillion-dollar acquisition of the snack food business Kellanova over concerns it would lead to higher prices for consumers.

The European Commission said a preliminary assessment indicated the deal would increase the bargaining power of Mars, the maker of M&M's and Snickers, against retailers in the 27-nation bloc.