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Euronews
Euronews
Theo Farrant

EU opens formal investigation into Shein over sale of child-like sex dolls and addictive app design

The European Commission has launched a formal investigation into Chinese fast-fashion online giant Shein under its Digital Services Act (DSA).

In a statement on Tuesday, the Commission said the probe centres on three core concerns: the sale of illegal products on Shein's platform — including child sexual abuse material such as child-like sex dolls — the use of addictive design techniques to keep users engaged, and a lack of transparency around how the platform recommends products to consumers.

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