European Commission VP of Values and Transparency Vera Jourová is demanding that the EU include rules for AI-generated content in an update to its Code of Practice on Disinformation.
According to Golem, Jourová has asked that the 44 signatories of the Code, which include tech giants like Meta, Microsoft, and Google, devise a set of rules designed to prevent services like Bing Chat and Bard from being used to generate and spread false information, including by labeling all AI-generated content.
When questioned about whether these new rules could affect freedom of expression, Jourová said, "When it comes to the products of AI, I don't see any right of machines to freedom of expression."
