With competition in the quick commerce market intensifying amid aggressive expansion by Amazon and Flipkart, and Zepto eyeing an IPO, Swiggy group CEO Sriharsha Majety said the market is unlikely to sustain the number of players operating today.
In an interview with ET, Majety said Swiggy is prioritising economics and long-term staying power over reacting to short-term market-share battles, warning that unchecked negative unit economics can become damaging when growth slows.
