India’s quick commerce market is entering its most intense phase yet, with Amazon stepping up its 10-minute delivery push and putting market leader Blinkit under pressure across key metros, according to senior industry executives and public market investors tracking the sector. For Amazon, despite being a late entrant, the priorities are now clear, said people aware of its plans.
The company’s chief executive Andy Jassy, during its March quarter earnings call, said that Amazon Now’s orders are growing 25% month-on-month, and that Prime members are tripling their shopping frequency once they start using it. According to people in the know and company filings, Amazon Now is clocking around 450,000-500,000 orders per day on average with a footprint of around 500 dark stores at present, compared to Blinkit’s over 3 million daily orders with over 2,200 such micro warehouses. Amazon recently announced plans to expand its dark store footprint.
