On February 24, Etsy sent an email to its sellers titled “Investing in Etsy’s growth.” In it, the e-commerce site announced good news: Active sellers had increased their sales by an average of 23 percent compared to pre-pandemic levels.
More than 90 million buyers worldwide — brought in part to the site by $600 million in marketing spend — were shown “that there’s an alternative to big-box, automated shopping,” the email claimed. Take that, Amazon!
