Eternal-owned outdoor consumption platform District is looking to tap into India’s rapidly growing recreational and amateur sports market, expanding beyond ticketing and commerce into venue bookings, brand partnerships and potentially acquisitions, said people aware of the company’s plans.
The platform is scouting for acquisitions in the sports venue booking and discovery segment, according to the people, and had held discussions with sports-tech startup Hudle, although those talks did not result in a transaction. Delhi-based Hudle last raised $2.5 million in 2025 from Sky Impact Capital and Physis Capital. Other startups in this segment include Game Theory, Playo and Khelomore.
