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Los Angeles Times
Los Angeles Times
Business
Ryan Faughnder

Et tu, Larry? Why so many celebrities are shilling for crypto

Kat Graham Super Bowl

The crypto economy got the red carpet treatment at Super Bowl LVI.

The biggest cryptocurrency exchanges, looking to demystify their businesses for tens of millions of Americans, secured commercials during the big game, which cost up to $7 million per 30-second spot. Some enlisted famous faces.

Larry David appeared as a clueless time traveler who turns up his nose at great innovations (The wheel? Eh. The lightbulb? "Can I be honest? ... it stinks.") before pooh-poohing a pitch for crypto company FTX. The tagline: "Don't be like Larry. Don't miss out on the next big thing." Later, LeBron James schooled his younger self about taking chances in an ad for Crypto.com.

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