An Esprit logo sweatshirt priced at $16.99 in Costco warehouses has become one of the retailer's most talked-about fashion finds, sending Gen X shoppers on a nationwide hunt for a brand tied to their teenage years.
The women's logo fleece crewneck arrived in three colorways — cream, green and purple — with embroidered Esprit lettering across the chest. Costco lists it as a relaxed-fit, midweight cotton-polyester fleece in sizes XS through XXL. It sold out online, and it disappears from warehouse tables within minutes of a restock.
