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Dot Esports
Dot Esports
Todd Mason

Esports is chasing live crowds again — and the strategy looks nothing like before

The esports industry spent years trying to bottle the magic of a packed arena into a permanent studio. Now, after a long and winding road that incorporated flat broadcast facilities and fixed ecosystems, the crowd is coming back — and so is the dollar.

Two venue developments have drawn significant industry attention in recent weeks. The first is the gigantic London Colosseum project, a 25,000-seat facility being developed as an anchor for the UK’s global esports ambitions that will also host NBA games.

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