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Jamie Thompson, Lecturer in Marketing, Edinburgh Napier University

Esports: how the struggling hospitality industry could capitalise on this massive business

Esport League of Legends Olympics UEFA Champions League
The League of Legends world championship at the Staples Center Los Angeles in 2016. Patrick Knight/Wikipedia, CC BY-SA

During the pandemic, the sporting world ground to a halt. Global events such as the Olympics, Formula 1 racing, the UEFA Champions League and American basketball were all postponed.

As an alternative, Formula 1 launched a virtual grand prix series featuring professional F1 drivers. Similarly, Leyton Orient football club organised an online FIFA tournament.

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