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Sports Illustrated
Sports Illustrated
Jelani Scott

ESPN's The Undefeated Announces Re-Brand, Changes Name to Andscape

What started as a platform focused on telling stories centered around the intersection of race, sports and culture has evolved into a new, expanded endeavor for ESPN’s The Undefeated.

The popular multi-media platform unveiled Monday that it will now go by the name Andscape as a part of a brand relaunch for its re-shaped focus.

Per the official press release, Andscape is a multi-platform media venture “dedicated to embracing and sharing the full range of Black culture and identity.” The Walt Disney Company-owned property will encompass “an editorial unit with a robust website, a book publishing arm, a film and television division, and a music publishing group—all with the shared mission of uniting, entertaining, inspiring, and connecting audiences through a Black lens.”

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