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Fortune
Fortune
Will George

ESG can be a distraction for startups. Here’s why they should focus on 'total addressable impact' instead

(Credit: Chris Gorman - Getty Images)

Founders hear ceaseless chatter about environmental, social, and governance (ESG) and impact from investors, employees, and fellow entrepreneurs–but it’s hard to decide what’s hype and what’s necessary. Why should founders spend what precious time they have to better understand these topics?

Concepts such as ESG and impact can help companies recruit and retain better talent, access larger and more readily available pools of capital, and forge valuable inroads to those enterprise customers who are desperately trying to keep pace with commitments, mandates, and regulation.

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