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Creative Bloq
Creative Bloq
Technology
Tom May

Erm… just checking, but social media's dead now, right? Even Mark Zuckerberg knows it

Man using phone against a colourful patterned background.

Wondering why your social feed seems to be nothing but ads these days? Well turns out, it's not just you. Recently, Meta CEO Mark Zuckerberg testified in court that time spent on Facebook and Instagram has "gone down meaningfully" and that user interactions have increasingly shifted toward messaging apps.

He also acknowledged that Facebook's "cultural relevance is decreasing quickly" and that its traditional model of friending has lost appeal, with many users' friend-graphs becoming "stale". I could go on, but you get the point.

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