Erling Haaland has officially become the biggest social media phenomenon in the sports world, adding to his already formidable reputation as a dominant striker. Standing at 6’5”, his height and aggressive play style make most other players look tiny in comparison. However, as the Associated Press notes, his off-field personality has captured the internet in a way few athletes ever manage.
His unique combination of elite physical skills and a goofy, accessible online presence has turned soccer novices into diehard fans this FIFA. CNN observed that you really can’t go anywhere on the internet without seeing a reel or meme featuring Haaland’s face. Whether he’s buying cowboy hats in Texas, pranking people, or just documenting his daily life, his relatability is off the charts. Even people who don’t care for football talk about the “giant blonde man.”