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The Guardian - UK
The Guardian - UK
Sport
Hannah Al-Othman and Priya Bharadia

Erling Haaland has already won one prize: the most viral player of the World Cup

Erling Haaland AlfInge Haaland World Cup Jude Bellingham the World Cup TikTok Howard Cohen Norway Fifa Instagram
Erling Haaland prepares to bang a drum as his teammates sit on the ground in rowing formation
Haaland leads his teammates in the Viking row to celebrate Norway’s 2-1 victory over Brazil. Photograph: Steph Chambers/Fifa/Getty Images

He is in the running for the Golden Boot, the trophy awarded to the World Cup’s top goalscorer. But Norway’s Erling Haaland has already earned one prize: the most viral player of the competition.

The striker went into the tournament with legions of fans in Norway and in Manchester – or at least in the blue half of the British city.

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