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Fortune
Fortune
Emma Hinchliffe, Nina Ajemian

Erin Andrews is ready for another Swiftie NFL season

(Credit: Courtesy of WEAR)

Good morning, Broadsheet readers! Discover Financial Services is facing gender and age bias claims, Melania Trump teases her memoir coming out this fall, and Erin Andrews’s sports apparel brand is ready for the new NFL season.

- Game time. During last night's NFL season opener, Erin Andrews watched as her brand was back—if not quite where it all began, where things changed for the line last year. The longtime Fox sports reporter is also the founder of Wear by Erin Andrews, a line of sports-themed women's apparel—one that Taylor Swift repeatedly sported while supporting Travis Kelce at Kansas City Chiefs games last year.

It just so happened that the Chiefs played the Ravens to kick off this year's NFL season, with the Chiefs winning 27-20. And although Swift showed up this time dressed more like a pop star in a Versace denim bustier than a casual football fan, the impact of her support for the brand was clear throughout Arrowhead Stadium. "It's so awesome to walk into stadiums and see women wearing your gear," Andrews says.

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